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What Does Salesforce Do?
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How To Get Started With Email Segmentation
Personalize, personalize, personalize. We all know it’s the key to great email marketing, but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your...
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Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy
Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. Some of you are looking for bottom-line...
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Lead Generation: How To Turn Interest Into a Sale
What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the...
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How Marketers Can Connect With Generation Alpha
What you’ll learn about Gen Alpha What is Generation Alpha? Altruistic life goals and concerns Fiercely individualistic and prioritizes being themselves They value both authentic digital relationships...
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3 Things All Marketers Can Learn From Sports Marketing
Every line of business is competitive, but in sports the line of business literally is competition. However, winning isn’t only about putting great players on the field. It’s also about building...
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Need An Email Engagement Boost? Expert Advice From Trailblazers
Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement?...
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Digital Marketing for Small Business: Here’s How You Can Do It
You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at...
View Article7 Key Tips for Acing Your Marketing Cloud Email Specialist Certification
I’m Brian Richardson, a Certified Instructor, and 12x Salesforce-certified. As a part of the Salesforce Marketing Cloud world for over a dozen years, my main focus has been helping beginners—employees...
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4 Steps To Get Started With Generative AI in B2B Marketing
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